Shift Your Shopping & Vote With Your Dollars This Holiday Season
From November 1st to December 31st each year, Monadnock Buy Local (MBL) works extra hard to ensure your spending matches the community values you support. To make our “think local first” message stronger, MBL participates in the Shift Your Shopping campaign. This national movement encourages citizens to support job creation and economic growth through their holiday purchases at locally owned and independent businesses.
The campaign includes our signature Plaid Friday Event on November 27th, the day after Thanksgiving. Citizens wear plaid, while out in the community on Plaid Friday, to show their support for our local economy. Independent businesses serve as Plaid Friday Hubs, acting as Shift Your Shopping ambassadors while taking photographs of shoppers for our Plaid Friday Collage.
Shift Your Shopping combines the efforts of more than 140 local business alliances, like Monadnock Buy Local, and represents over 38,000 locally-owned businesses. The campaign seeks to build an annual tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding gift-buying experience.
“Shift Your Shopping promotes the united vision and voice of thousands of real people in real communities across the U.S. and Canada committed to building strong local economies,” said Business Alliance of Local Living Economies (BALLE) Executive Director, Michelle Long.
Please join us by voting with your dollars this holiday season. In turn we will create a true holiday gift to our community that will keep on giving throughout the New Year. Shift Your Shopping today!